Genre

Genre means a style or category.

Genre in literature : Fiction, Poetry, Non fiction, Horror, Fantasy, Romance, Thriller, Sci-fi, Comic, Novel, Gaming.

What You Would See In A Horror : Jumpscares, Dark setting, Old Houses, Blood, Death, Ghosts, Creepy Music, Screaming, Silence, Gore, Plot Twists, Lighting

Detective : Crime, Investigation, Technology, Plot Twists, Guns, Drugs, Inspectors, Tension, Death, Conspiracies,

Iconography :

When a specific ingredient only fits in one genre for example for Legend & Myth a iconography can be Dragons.

Different types of media :TV, Print, Online

Media Conventions generally are an agreed connotation for a certain genre, for example in a Horror movie there will always be scary characters and jump scares.